Sokong Team
Wed Jul 03 2024

Cycle for Change Challenge Returns at REDLINE Fitness Games 2024!

Youth & Children
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After a triumphant debut during Hari Belia Negara 2024, the Cycle for Change Challenge is back with a roar at REDLINE Fitness Games 2024! This event, powered by Nissan and supported by Sokong, combines athleticism with altruism, inviting participants to pedal for a cause close to their hearts.

Recap of Hari Belia Negara 2024

Amid the bustling energy of Dataran Pahlawan, Bandar Hilir, the Cycle for Change Challenge garnered fervent support from participants and spectators alike.

Together, they championed Yayasan Chow Kit’s Food Programme, ensuring over 100 nutritious meals reached children in need. The community's unwavering dedication showcased the power of collective action in fostering positive change.

Read more about the previous event here.

Community Impact and Gratitude

Reflecting on the success, Mr. Callum Meehan, Founder & Event Director of REDLINE, expressed profound gratitude: "The Cycle for Change Challenge exemplifies our commitment to transforming fitness into meaningful impact."

"Each pedal stroke not only tests physical limits but also supports a brighter future for children under Yayasan Chow Kit’s care," he added.

Syed Sadiq Albar, Director of Partnership at Sokong, echoed this sentiment: "Our community's generosity and resilience shine through events like these. Together, we've set a benchmark for charitable fitness initiatives."


Encouraging Continued Support

Building on the momentum of past successes, REDLINE and Sokong invite everyone to participate in the upcoming challenge at REDLINE Fitness Games 2024.

By donating a minimum of RM10, participants not only secure their spot but also contribute 100% directly to Yayasan Chow Kit's Food Programme.

Check out the Cycle for Change page on Sokong for more details on the challenge and how to participate.

Special Incentives


The first 200 participants will receive an exclusive RM10 voucher from The Body Shop, a token of appreciation for their early commitment.

Additionally, the first 50 challengers who surpass a certain distance each day will unlock further surprises, adding an element of excitement to their charitable efforts (T&C Apply).

Teaser for REDLINE Fitness Games 2024

Mark your calendars for July 13-14, 2024, as REDLINE Fitness Games returns bigger and better at the Mines International Exhibition and Convention Centre (MIECC).

From singles categories to team relays, there's a challenge for every fitness enthusiast looking to test their limits and support a worthy cause.

Spectator tickets are now free, so bring your friends and family to join in on the fun and cheer for the participants! Don't miss out on this adrenaline-pumping event where fitness meets philanthropy.

Stay tuned to REDLINE’s website, Instagram, and Facebook for more details and register now for an unforgettable experience!


As we gear up for another thrilling edition of REDLINE, let's unite in our commitment to fitness, community, and compassion. Together, we can pedal for change and ensure that every child supported by Yayasan Chow Kit has access to nutritious meals and a brighter future.

by malaysiakini

Join Sokong today and together let's empower giving and elevate impact for a better tomorrow.