Sokong Team
Wed Dec 20 2023

Bridging Hope through Nourishment - Hope Place Kuching's Food Aid Initiative

Poverty Alleviation
This article features :

In the heart of Kuching, Sarawak, thrives a beacon of compassion and unwavering dedication – Hope Place Kuching. Their mission embodies a profound commitment to enriching the lives of the underprivileged, from providing food aid to increasing access to clean water, they stand as a symbol of positive transformation in their local community.

As the approaching festive season casts its shadow, the struggle intensifies for many in the marginalised communities. However, Hope Place, fortified by the generous support of HEINEKEN Cares and Sokong, stands ready to make a profound impact on the lives of those grappling with economic hardships.


This collaboration birthed the “Food Aid for Underprivileged Communities in Kuching” initiative to distribute essential food items to vulnerable populations, including B40 families with schooling children, single parents with schooling children, abandoned elderly, people with chronic illnesses, and individuals with disabilities (OKU).

The primary goal of this project is to provide nutritional support, ensuring that these underprivileged communities have access to essential food items. The focus extends beyond addressing immediate hunger; it's about fostering well-being and resilience.

Yong Tiong Yieng, Operations Manager at Hope Place, expresses gratitude for the impact of the HEINEKEN Cares Programme: “We are grateful to have the HEINEKEN Cares Programme that has been making a positive impact on the community by providing basic food aid to underprivileged families especially those located in Sarawak. Your noble cause provides those urban poor to be able to receive a better quality of life. We believe your good work will surely inspire others to contribute to the community too. Let us step out to make a difference.”


Hope Place recognises the unique challenges faced by each demographic – from families striving to provide for their children's education to the elderly grappling with abandonment. Through the Food Aid Initiative, the organisation aims to bring comfort and nourishment to those who need it the most.

This project is not just about providing meals; it's about restoring dignity, acknowledging the worth of every individual, and offering a glimmer of hope during challenging times. By delivering food aid to the doorsteps of those in need, Hope Place aims to spread joy and contribute to the overall well-being of the community.


Crucially, every donation to this project is a powerful force for change. With HEINEKEN Cares' commitment to a 4:1 matching ratio, your RM10 donation becomes RM50, amplifying the impact on these underprivileged communities. This donation matching initiative ensures that your contribution has a multiplied effect, allowing Hope Place to reach more individuals and families in need.

As we approach the festive season, let's join hands to make a difference. Your support is crucial in ensuring that underprivileged communities in Kuching receive the essential nutrition they deserve. Cheers to giving back and creating a brighter, more nourished future for those who need it the most – Donate Now!

Heineken Cares 2023 with QR.jpg

by malaysiakini

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