Seri-Aji® Continues the Spirit of Giving, Sharing Joy with Families in Need

KUALA LUMPUR, 12 June 2025 – During the recent Ramadan season, Seri-Aji® launched its Bersahur Bersama Seri-Aji® campaign, aiming to make every pre-dawn meal (sahur) more meaningful for the community. Carrying the slogan “Sahur Seribu Kebaikan” (A Thousand Blessings at Sahur), the campaign encouraged public participation through simple yet impactful acts: for every contest entry or recipe video shared on social media, RM1 was donated to a charity fund.

Thanks to strong community support, Ajinomoto (Malaysia) Berhad (AMB) successfully raised RM20,000, which was then channeled to two strategic partners — Yayasan MyKasih and Yayasan Food Bank Malaysia — to support families in need.

“At AMB, we believe that health is life’s most valuable asset. Balanced nutrition is not a luxury but a basic need that should be accessible to all,” said Ms. Lee Soon Howe, Senior Deputy General Manager of Consumer Marketing at AMB. “This contribution is not just financial aid, but a reflection of Ajinomoto’s care for community well-being.”

On 18 May, AMB staff joined hands with Yayasan Food Bank Malaysia and student volunteers from Kolej Poly-Tech MARA (KPTM) Bangi to pack and distribute 100 “Kindness Baskets” — each filled with daily essentials such as rice, cooking oil, vermicelli, sugar, and Seri-Aji® seasoning. These were distributed to families at Flat Dadimur in Kuala Lumpur, bringing not only nourishment but also a message of love and care.

The initiative also received meaningful support from WITUS (Women & Single Mothers Welfare Association), a local NGO, who played a vital role in ensuring smooth distribution.

Meanwhile, RM10,000 from the funds raised was allocated to Yayasan MyKasih, helping 66 families receive basic groceries for two months. This provided much-needed relief by improving access to essential food items, including AMB products like Seri-Aji®.

A briefing session was held on 31 May to guide beneficiaries on how to use the assistance effectively. AMB also conducted a cooking demo using Seri-Aji® Fried Rice Seasoning and Tom Yam Paste, showing how easy it is to prepare balanced and delicious meals using just a few basic ingredients.

“As busy parents, we understand the need for quick yet healthy meals,” said Ms. Ng Yee Boon, Head of Consumer Marketing at AMB. “That’s why we offer Seri-Aji® — a convenient, fast, and tasty solution made with high-quality natural ingredients.”

One recipient shared, “Thank you, Seri-Aji®, for this initiative. I never used fried rice seasoning before, but after trying it today, my child loved it! It’s tasty, time-saving, and perfect for working families like ours.”

Through this campaign, Seri-Aji® didn’t just offer easy-to-make meals — it helped create moments of connection and togetherness among families.

AMB extends heartfelt thanks to everyone who made Bersahur Bersama Seri-Aji® – Sahur Seribu Kebaikan a success, including partners Yayasan MyKasih, Yayasan Food Bank Malaysia, and WITUS for their ongoing support.

Eat Well, Live Well.