Sokong Welcomes Syed Sadiq Albar as New Director of Partnerships

Sokong, a leading zero-charge digital fundraising platform dedicated to empowering NGOs, NPOs, and social enterprises is pleased to announce the appointment of Syed Sadiq Albar as its new Director of Partnerships.

Syed Sadiq Albar, a visionary leader and one of the founders of Projek57, brings with him a wealth of experience in promoting national unity and youth empowerment. His work with Projek57 has been instrumental in fostering a spirit of inclusivity and collaboration among Malaysians, making him an ideal fit for Sokong's mission.

Sokong aims to encourage Malaysians to unite and support local social organisations that are making a significant impact in their communities. By fostering a spirit of giving and promoting shared responsibilities, Sokong is dedicated to driving impactful community and national development.

"The opportunity to work with so many beneficiaries and people doing good in different areas made it an easy decision to join Sokong," said Syed Sadiq Albar. "My main goal is to increase the number of corporations supporting us in changing lives."

In his new role, Syed Sadiq Albar will be responsible for developing and nurturing relationships with key stakeholders, including community organisations, businesses, and government entities. He will also play a critical role in identifying new opportunities for collaboration and growth. "There are various ways to foster meaningful collaboration, and I feel with the team at Sokong, we can come up with creative approaches to impact the lives of communities and people in need," he added.

Syed Sadiq Albar was particularly drawn to Sokong because 100% of the funds raised on Sokong's platform go directly to beneficiaries. "Knowing that 100% of funds raised on Sokong's platform goes directly to beneficiaries was what really caught my attention and made me take on this challenge," he explained.

"We are delighted to welcome Syed Sadiq Albar to Sokong," said Eshwaren Manoharen, Project Manager of Sokong. "His passion for social impact and his proven track record of building successful partnerships make him a valuable addition to our team. We are confident that he will help us achieve new heights in our efforts to drive collaborative efforts, enabling organisations to sustain and expand their meaningful contributions to social and community development."

Syed Sadiq Albar's appointment marks an exciting new chapter for Sokong as the platform continues to expand its reach and impact. His leadership and vision will be crucial in driving forward Sokong's mission to create positive change and build a more inclusive and equitable society.