Sokong at The Music Run KL 2025

Kuala Lumpur, May 2025 – Sokong marked its first official participation at The Music Run Kuala Lumpur by Fresh Events Asia, held on 17 May 2025 at Bukit Jalil National Stadium, Kuala Lumpur. Celebrating its 10th anniversary, The Music Run drew in over 15,000 runners for a day of movement, music, and meaningful connections - a perfect atmosphere for Sokong to introduce its mission to a vibrant, health-conscious community.

While Sokong joined as a supporting participant, the event also marked the official start of Sokong’s collaboration with Fresh Events Asia. Sokong branding was showcased across the venue, including on large digital screens and online channels, paving the way for Sokong’s role as the official donation partner for upcoming large-scale events organised by Fresh Events Asia - POWERMAN Malaysia and the REDLINE Fitness Games.

A 10th Anniversary to Remember: Music, Movement & Milestones

The Music Run Kuala Lumpur 2025 was more than a run, it was a high-energy fitness festival. From the very beginning, the crowd was hyped up by upbeat warm-up sessions and a high-tempo countdown before runners took off on a 5km course soundtracked by a curated music playlist.

Along the route, participants were greeted with immersive musical experiences featuring different genres and cheer squads, transforming the run into a rhythmic celebration. The atmosphere at the Bukit Jalil venue was electric, especially at the finish line where the celebration continued with an after-run party featuring renowned local performers such as DJ BLINK, Alex Ungku, and Claudia.

Adding to the fun, The Music Run entertainment squad kept runners entertained with spontaneous dance-offs and giveaways, creating a carnival-like vibe throughout the day.

“The vibe was incredible. It didn’t even feel like a run, it was more like a celebration of health and happiness,” said Aina Rahman, a first-time participant. “I discovered Sokong for the first time here and was really inspired to see how fitness events can also support meaningful causes.”

A Word from Fresh Events Asia

Fresh Events Asia, the organisers of The Music Run, POWERMAN Malaysia, and REDLINE Fitness Games, shared their excitement about integrating social impact into their fitness event ecosystem:

“We’re excited to welcome Sokong into our event family,” said Jeff Ross, General Manager of Fresh Events Asia.

“Our events have always been about creating positive, high-energy experiences and now, with Sokong, we’re adding a new layer of purpose. Together, we’ll make it easier for participants to support important causes while doing what they love.”

Looking Ahead: POWERMAN Malaysia & REDLINE Fitness Games

Following the momentum of The Music Run, Sokong is gearing up for a more central role at two of Malaysia’s top fitness events:

• POWERMAN Malaysia: A globally recognised duathlon featuring elite athletes and weekend warriors tackling run-bike-run segments.
• REDLINE Fitness Games: A team-based competition that challenges strength, agility, and endurance through functional fitness-based events.

At both events, Sokong will drive community giving by launching campaign features that spotlight NGOs and causes across Malaysia. With integrated donation tools and storytelling, athletes and supporters can make every rep, stride, and spin count for a cause.

Be a Changemaker

Whether you’re a runner, cyclist, fitness enthusiast, or supporter, your passion can now power change. Visit sokong.org to discover upcoming campaigns under Fresh Events Asia, find causes you care about, and be part of Malaysia’s growing movement of fitness for good by becoming a changemaker.

Let’s move for more than just a finish line — let’s move for a cause.